ALO inspired promotional product content
ALO inspired promotional product content
ALO inspired promotional product content
ALO Inspired
GoldSportsTraining
NON-AFFILIATE DISCLAIMER. This is a personal concept project featuring original products and commercial content inspired by, But Not Affiliated with, endorsed by, or officially connected to, ALO Yoga. The items shown are fictional and not for sale. Created for portfolio and educational purposes only. All trademarks remain the property of their respective owners.
NON-AFFILIATE DISCLAIMER. This is a personal concept project featuring original products and commercial content inspired by, But Not Affiliated with, endorsed by, or officially connected to, ALO Yoga. The items shown are fictional and not for sale. Created for portfolio and educational purposes only. All trademarks remain the property of their respective owners.
AI Cinematography
AI Cinematography
Concept
Concept
As a fan of ALO Yoga's aesthetic, I wanted to explore product directions I'd been hoping to see from them, starting with a sneaker concept. Using an AI workflow I'd developed across AI tools such as "Midjourney", "Runway AI", and "Higgsfield AI", I designed a custom shoe colorway, then built out a full apparel set styled to pair with it.
As a fan of ALO Yoga's aesthetic, I wanted to explore product directions I'd been hoping to see from them, starting with a sneaker concept. Using an AI workflow I'd developed across AI tools such as "Midjourney", "Runway AI", and "Higgsfield AI", I designed a custom shoe colorway, then built out a full apparel set styled to pair with it.
Asset Creation
Asset Creation
With the outfits finalized, I generated AI character sheets, consistent model designs from multiple angles, so the same characters could carry the brand identity across every video shot. These character sheets became the foundation for the AI video pipeline.
With the outfits finalized, I generated AI character sheets, consistent model designs from multiple angles, so the same characters could carry the brand identity across every video shot. These character sheets became the foundation for the AI video pipeline.
Cinematography
Cinematography
With every asset rendered, I moved into the cinematography phase: storyboarding, identifying the core visual cues ALO uses in their real commercials, and building keyframes that translated their established visual language into AI generated film.
With every asset rendered, I moved into the cinematography phase: storyboarding, identifying the core visual cues ALO uses in their real commercials, and building keyframes that translated their established visual language into AI generated film.
Final Films
Final Films
The final output is three promotional spots, each with a distinct intent.
A product film focused on the shoe's design details and construction.
A brand commercial built around stylized environments and brand coded visual treatments.
A lifestyle spot showing how the product fits into a customer's day to day life.
The final output is three promotional spots, each with a distinct intent.
A product film focused on the shoe's design details and construction.
A brand commercial built around stylized environments and brand coded visual treatments.
A lifestyle spot showing how the product fits into a customer's day to day life.